RED MONDAY

Event Series

The Red Monday Series is an international invite-only trade event that focuses on giving back to the entertainment industry that has helped Red Bull become the world’s top-selling energy drink.  

The Challenge

10 STAR was approached by Red Bull to produce their Red Monday Series in Calgary, Vancouver, and Whistler.  The challenge was to create a trade event that was engaging, motivating, and memorable while maintaining Red Bull’s global brand reputation.

The Solution

10 STAR worked closely with Red Bull to create an exclusive and unique experience for their guests.  From secret locations to teasers messages and custom key cards, 10 STAR developed an aura of suspense and intrigue with its activations.  Guests were treated to an interactive experience that included live DJs, a portable Inkjet print station to customize cell phone cases or fanny packs, a Red Bull media wall for photo opportunities, and Red Bull product samples.  

The highlight was 10 STAR’s interrogation room where guests could participate in a live polygraph test in front of their friends and colleagues.  The venues were decorated with branded backlit menus, LED TVs looped Red Bull digital media, and the prominent Red Monday neon sign was on full display which was very popular with guests for social media postings.  A custom-designed Red Bull fridge entrance was created by 10 STAR that simulated a mega cooler stocked with Red Bull product which gave a secret passage and speakeasy feel to the venues.

The Outcome

Red Bull was ecstatic with our extraordinary brand activation concepts with over 1800 VIP guests making their way through the Red Monday doors. 10 STAR received a wonderful testimonial from Red Bull Canada’s National On-Premise Marketing Manager for our excellent work on their Red Monday campaign.