CABANA

Activation

Located at the Lower Don Lands in Toronto, the Cabana Pool Bar is the city’s marque waterfront outdoor venue boasting a 50,000 square foot patio with panoramic views of the downtown skyline.

The Challenge

10 STAR was engaged by a client to create an experiential marketing campaign to educate attendees about their wide range of products and to be a point of sale locale in the Port Lands area.

The Solution

10 STAR worked closely with the client on this experiential marketing campaign along with Cabana Pool Bar to create a Covid friendly premium outdoor consumption area to complement their South Beach themed location. The brand activation on Toronto’s waterfront included a sleek garden haven, private cabana nooks with iridescent cubes, live entertainment with DJs plus docking slips for boats. The brand activation attracted an eclectic and diverse crowd from the Toronto area and the picturesque views from the Lake Ontario location made it the perfect spot for social media enthusiasts. One of the highlights of 2020 was the introduction of our custom laser engraving program where guests could choose from custom design elements and create a real-time personalized product onsite. This was an extremely popular touchpoint at the Cabana Pool Bar activation.

The Outcome