RED BULL OPEN WATER

Promotion

The company that gives you wings is one of the world’s most valuable brands. In June 2019, 10 STAR joined forces with Red Bull on an experiential marketing campaign to transform the Port Carling district of Muskoka into a Canada Day Long Weekend experience known as the Red Bull Open Water Party.

The Challenge

The event was an engagement and awareness campaign that gave Red Bull an opportunity to engage with long weekend cottagers. 10 STAR worked closely with Red Bull to bring their international Open Water Party experience to the Muskoka area. The challenge was to transform the SWS Boatworks Marina into an unbelievable cottage experience.

The Solution

The entire marina, docks, and barge were branded with Red Bull assets including umbrellas, cooler barrels, and the iconic Red Bull arch. Guests could float out to the Red Bull barge where they were entertained by a live DJ and were also given the chance to enjoy complimentary samples of Red Bull’s new limited edition summer products. The Red Bull “Wings Team” were also on-site to educate cottage goers on Red Bull’s products.

The Outcome